Are the soft pastels, earth tones, or dark and moody colors? blue and beige can help communicate a “beach” story).Įvery craft show display should (properly) use color.Ĭonsider your target market and the colors they’re likely to be attracted to. So I know they work and have seen the impact they have on sales.Ĭolor is the best way to catch the eye, evoke an emotion, and even tell a story (e.g. I studied these techniques in college and have implemented them for multi-million dollar retailers and in my own craft show booth. These are techniques major retailers use because they translate into dollars. You only have a few seconds to grab shoppers’ attention, so you need your craft show booth to stand out. Relating your craft show booth or table to a store window is a good way to look at your space from a different perspective and ensure you have elements that will catch the eye.Īlthough you may only have a few feet, you also want to think of your table or booth like the inside of the store and create a layout that draws shoppers in on one side and then has a setup that allows people to shop and pay without blocking your eye-catching elements.

Dream catchers for baby boys